Desiree Peterkin Bell, The Woman Who Influences

Biography

Desiree Peterkin Bell is a 2x Best-Selling author, award-winning seasoned public affairs and brand strategist, speaker, and advocate who seeks to lead movements, not moments. With over 20 years of experience, Desiree has served as a trusted advisor and brand builder to some of the nation’s most influential thought, cultural, and world leaders of our time. Today, she operates in her purpose despite her change in position, to champion causes designed to amplify the voices of people of colour and other marginalized communities.

With an accomplished career that is battle-tested and proven, Desiree has cemented her role as a key fixture in political, public affairs, marketing, and strategy circles around the world. Recognizing that she drinks deeply from wells she did not dig, Desiree Peterkin Bell is passionate about engaging with people, brands, and projects that are positioned to make the greatest impact.

Recognized as one of the best and brightest in Public Affairs and the PR industry, Desiree has been recognized nationally and globally by PR Week’s “40 under 40,” PR News, Black Enterprise, The Obama Administration, Forbes, Essence Magazine, and Pope Francis.

Desiree is the Founder and CEO of DPBell & Associates, a firm that serves both national and international clients, with team members in Washington, D.C., New York City, New Jersey, Los Angeles and throughout the Continent of Africa. DPBell & Associates, an award-winning public affairs firm specializes in public policy, public relations, brand management, innovative tech and positioning, strategic counseling, crisis communications, media training, digital organizing, event production, political consulting, content development, and strategic partnerships.

Hi Desiree, Thank you so much for coming to the Leader Show. It is such an honour to have you here, and we would love to know more about you. You are a woman of purpose and strategy with international impact. I’ve heard many of your talks, and the conversations you’ve had have helped people activate compassion while also empowering them, particularly young women. But I would like to know more about you. Who is Desiree in your own words?

Thank you. I am so excited to be here. How do I describe who I am? Desiree Peterkin Bell is a fierce warrior for justice; she is a protector; she is a mother, a wife, a sister, and a daughter; and she is a purposeful, determined woman on this planet, living with a desire to make the world a better place and a better place for her daughter. She is also soft, and she also loves to laugh. She is also learning to be vulnerable every single day. That is who Desiree is.

You were named a Senior communications advisor for President Obama’s Re-election campaign in 2012. You managed to advise the campaign’s communication strategies for the battle ground state of Pennsylvania, can you talk more about this experience?

I had an amazing career and a great opportunity to work with amazing folks, one of whom was former President Barack Obama, helping to lead Pennsylvania. Also, prior to that, I was helping as a field organiser for his first run as president. That experience helped to make me hopeful about change and about the right people in the right place at the right time. I job was critical in helping to define President Obama’s record to various parts of the state of Pennsylvania. A critical lesson and skill that I was able to hone during this historic experience was understanding that people receive information differently, and to reach people, you first have to understand their environments. This was one of major reasons we won Pennsylvania for President Brack Obama – we developed a clear, cohesive message that resonated with so many.

How was it to meet the 44th President of the United States? How important was this to you?

It was very important to me as a Black woman to have the opportunity in my lifetime to see my country have its first Black president, to be able to work hard to make that a possibility, and for my daughter to see that as well. From a representation standpoint, this is amazing. From a policy standpoint, it was invigorating. It was fresh, and it was impactful. I also made lifelong friends along the way, people who are also committed to purpose and impact.

Even though we are in the 21st century, there is still a lot of concern about mental health. People try to depress their thoughts and emotions, and of course, this need means distractions such as drinking alcohol, using drugs, and many other things. According to you, what steps may be taken to increase mental health awareness, and what can we do about it? How important is this?

Mental health is extremely important. I have had my own mental health journeys, and what I have learned is that there is power in vulnerability and sharing. As a Black woman in the USA, there are certain stereotypes and microaggressions that are unfortunately more likely to be experienced simply because we are Black women. I think there is something to be said about how this impacts our mental health. How we show up in the world; how are we allowed to be vulnerable, and how do we challenge the unfortunate stereotypical, discriminatory trope of the strong Black woman, which says: “As a strong black woman, we cannot be vulnerable; we cannot be soft? ” We cannot hurt; we cannot feel. And we must almost always be this stereotype.

I reject that notion.

I think the idea of Black women always having to be strong this impacts our mental health, unfortunately. And this is something I work hard to address in the Black community in the United States by providing a safe space for black women to speak their truth, assert their power, be vulnerable, connect, and build with one another. I established global “Chat and Chews” for women to discuss mental health but also to find community and likeness instead of difference.

How important is finding your purpose in life and how can people find it?

Purpose in life is extremely important. How people can face different struggles in life and find purpose. Well, I always say, I drink deeply from wells, I did not dig. What this means is that there are people who have had a stronger, longer, and sometimes more difficult journey than myself. My ancestors were brought to the United States in chains as slaves through the middle passage. The other part of my ancestors were moved off their land in the United States as Native Americans. That is what it is in my veins. That is why I do the work that I do—purposeful work, a global impact work because I have people in my past who paved the way for me so that I get to stand up and do the work that I love to do. I believe everyone has a purpose in their life to be impactful.

How important is compassion in the world? How do you activate compassion in the world?

I do believe that we are all interconnected, and it is important to understand that if one of the people next to us is hurting, ultimately that is going to impact us too. Therefore, we cannot live in these bubbles that allow us to fracture or only focus on our myopic communities, our neighbourhoods, our coffee tables. We need to take a broader approach because that is only possible way we can grow with better underdtanding. I do believe in being uncomfortable; I do believe that you only grow and learn when you are uncomfortable. You also get to be a better person when you are uncomfortable because you allow yourself to be put in the situation to grow and learn things that you have not known.

Could you provide some additional insight into some of the subjects that are discussed in your best-selling book ‘’Women Who Influence’’? And what do you think are the most essential things that readers should go away with after reading this?

A few years ago, I was a contributor for a book called “Women Who Influence” which became an Amazon bestseller. Some of the most essential things that the readers should take away from that are having uncomfortable conversations. I started a mission in 2016 called “Purpose NOT Position. Chat and Chews” where I sit down with women all over the world, breaking bread and having some heart-to-heart conversation. Also, with women who seem very different from the outside, we find that after breaking bread and after spending significant time together, we have a lot more in common than we have differences. That does not mean that everyone walks away becoming friends, but what it does mean, is that people walk away understanding a world much greater than themselves. I wrote about this in my portion in “The Women Who Influence” and what I found out in my journeys and the power of people’s stories and the respect that we can garner and get from here through people’s experiences and through people’s stories to build a better world.

Tell me a leadership quote that has inspired you in your life.

One leadership quote that I love is from Shirley Chisolm, who was the first Black woman in Congress and the first woman and Black American to seek the nomination for president of the United States, “If they don’t give you a seat at the table, then bring a folder chair.”

It means that you don’t wait for your invitation to happen. You should just make it happen.

You must find your place at the table, even if you have to bust down the door to get in the room. If you are not at the table, then you are on the menu